Meta Ads Agency for Service Businesses | Lead Generation Australia | Growthrex
Meta Ads for Service-Based Businesses

More leads. Less guessing.
More time on what matters.

You've built something that works. The next level is in reach but the marketing piece isn't cracked. Boosted posts, ads that flopped, agencies that overpromised. You don't need another empty pitch. You need a system that runs in the background while your team runs the business.

1,580+ leads generated 3 years of campaign data $36 avg cost per lead
Built for Service Businesses
Australian owned One business per region Done-for-you, end to end Weekly reporting

You know another level exists. You just haven't cracked the code.

The businesses we work with aren't starting from zero. They've built something real. They've got customers, a team, a track record. But growth has plateaued and the marketing playbook that got them here isn't getting them further. Sound familiar?

You don't have an internal marketing team

Building one costs $80k+ per hire and takes 12 months to find the right person. Meanwhile, your competitors are already running ads, building funnels, and capturing the leads you should be winning. Hiring isn't the answer. A built system is.

You've tried agencies. They overpromised.

"We'll get you leads. We'll grow your business." Then nothing. Or worse, leads so cold they barely remembered enquiring. You've paid retainers for reports nobody reads and ad spend that disappeared into a black hole. You don't need another agency. You need a partner who actually delivers.

Growth depends on you, and that's the problem

Your business runs on referrals, your network, your ability to be everywhere. That worked at one stage. It doesn't scale. Every hour you spend chasing the next deal is an hour you're not spending on the business itself. Predictable lead flow gives you back the time to actually grow.

The Lighthouse method.
The marketing system that builds trust before it asks for the sale.

Most ads scream for attention. The Lighthouse method does the opposite. We use strategic content distribution to put your business in front of the right people, build trust over weeks not seconds, and only then introduce a direct response offer to the people most likely to convert. By the time a prospect raises their hand, they already know you, trust you, and want what you sell.

The Lighthouse method amplifies Meta's latest AI ad system that is destroying average ads like Godzilla eating parked cars.

Layer 01

Trust-building content distribution

We push strategic content videos through cheap, high-volume distribution. Your future customers see you consistently, learn what you stand for, and warm up to your brand without ever feeling pitched.

Layer 02

Direct response retargeting

Once a prospect has watched 50%+ of multiple videos, they enter the direct response phase. They've already self-qualified. The ad they see is the right offer at the right moment.

Layer 03

Capture & track

Every lead gets routed into your CRM, tagged, and tracked. Nothing gets lost. Nothing gets forgotten. Every enquiry has a place to go.

Layer 04

Speed-to-lead automation

SMS within 60 seconds. Email follow-up sequences. AI receptionist handling inbound calls 24/7. The lead is contacted before they've even closed the tab.

Most agencies sell ads. We build systems.

The difference matters. An agency that runs ads gives you leads that disappear into a spreadsheet. We build the entire engine, ads on the front, automation on the back, so every lead gets contacted, nurtured, and converted while your team focuses on delivering the work.

01

One business per region

We work with one business per service category in your area. Sign on and your competitors are locked out of the same system.

02

Australian owned and operated

Built in Australia, for Australian businesses. Real time zones, real understanding of local markets, real human accountability.

03

Done-for-you, end to end

No freelancers to manage. No tools to stitch together. One partner running the entire engine while you run the business.

04

3 years of proven data

Our flagship case study spans 3 years of continuous campaigns with one of our anchor clients. Not theory. Not a course we bought. A method refined in the field every single month since 2023.

Numbers don't argue.

Three campaigns. Three different angles. Three sets of results that show what's possible when the system is built right. Pulled from our flagship case study spanning 3 years and 27 campaigns.

1,580+
Total leads generated
$54,857+
Ad spend managed
$36
Average cost per lead
3 yrs
Of continuous data
01
578 leads at $20 per lead A face-led video creative campaign for an Australian service business. Lowest CPL of any major campaign across 3 years.

The Setup

An Australian service business needed to scale customer intake without expanding the sales team. Word of mouth and referrals were inconsistent. Decision was made to invest in face-led video creative paired with a high-volume lead generation campaign.

The Approach

Face-led ad creatives running across Facebook and Instagram with a clear call to action for prospective customers. Lead form embedded directly in Meta to remove friction. Speed-to-lead automations contacting every enquiry within 60 seconds.

The Results

  • 578 leads generated
  • $11,569 total ad spend
  • $20.02 average cost per lead
  • Lowest CPL of any major lead generation campaign across 3 years of testing

The Insight

Face-led creative outperformed every other ad format. Stock footage, generic imagery, and text-based creative all underperformed. Audiences wanted to see a human face before booking a call.

02
280 leads from a low-friction trial offer How removing the commitment barrier unlocked a flood of hesitant prospects who would have never booked a call otherwise.

The Setup

An Australian service business was struggling with cold leads. People were enquiring but not committing to ongoing service. The hypothesis: lower the barrier to entry with a low-commitment offer, then convert through experience.

The Approach

A trial-based campaign offering an entry point that let prospects sample the service before committing to anything ongoing. Targeted decision makers on the fence about choosing a provider. Campaign ran with conversion-optimised lead forms and immediate follow-up.

The Results

  • 280 leads generated
  • $11,922 total ad spend
  • $42.58 average cost per lead
  • Significantly higher conversion-to-paying-customer rate than standard enquiry leads

The Insight

Removing the commitment barrier unlocks hesitant prospects who would otherwise never book a call. A low-friction entry point becomes a sample of the service rather than a sales pitch. Many prospects converted to ongoing service, with significantly higher lifetime value than leads from generic enquiries.

03
30 leads at $15 per lead in a niche category A conversation-first campaign that proved precise targeting beats broad reach every time. Lowest CPL of the entire 3-year portfolio.

The Setup

A specialist niche service category needed targeted lead generation. Standard campaigns weren't capturing the right audience. The service was hyper-niche and required precise targeting.

The Approach

A conversation-first ad campaign targeting decision makers in a specific geographic area. Creative was warm, outcome-focused, and showed real customers enjoying the service. Lead capture happened directly in a chat-based environment to remove every friction point between curiosity and conversation.

The Results

  • 30 leads generated
  • $456 total ad spend
  • $15.22 average cost per lead
  • Lowest CPL across the entire 3-year portfolio

The Insight

Niche service categories often outperform broader campaigns when targeting is precise and creative is service-specific. A conversation-based conversion mechanism removed every barrier between curiosity and contact. Highly recommended approach for any service business with a specialist offering.

Built for service businesses ready to grow and move fast.

This is for you if...

You run a service business that takes appointments, bookings, or signed agreements
You have capacity to take on new customers right now
You can respond to leads within hours, not days
You're ready to invest in a system, not a quick fix
You want a long-term partner, not a 30-day experiment

This is not for you if...

You haven't started trading yet, no website, no service offering live
You can't respond to enquiries quickly or have no team to handle them
You expect results in 30 days and want to cancel the moment they slow
You want freelancer pricing, not proper agency work
You'd rather keep relying on word of mouth than build a system

From first call to first lead, in under 7 days.

01

Discovery Call (15 min)

We talk about your business, your customers, your capacity. No pitch. If we're not the right fit, we'll tell you on the call.

02

Onboarding (3-5 days)

We set up your CRM, ad accounts, AI systems, and tracking. Most clients go from sign-up to launch-ready in under a week.

03

Launch

Campaigns go live. First leads typically arrive within 24 to 72 hours. Automation handles speed-to-lead from day one.

04

Scale

Weekly reporting, ongoing optimisation, quarterly strategy calls. The system improves as it learns what converts for your specific business.

Real questions from
real business owners.

What kinds of businesses do you work with?
Service-based businesses with a marketing budget of over $5,000 per month and capacity to take on new customers. We've worked with care providers, trades, allied health, professional services, SaaS, consultants, and dentists. The system is industry-agnostic. The targeting and creative is what we customise per business.
How much does it cost?
Retainers start at $3,500 + GST per month. This covers Meta advertising management, CRM, automation, AI systems, and weekly reporting. Ad spend is separate and paid directly to Meta. Most clients spend between $1,500 and $3,000 per month on ad spend.
How fast will I see leads?
Most campaigns are live within 5-7 days of onboarding. First leads typically arrive within 24-72 hours after launch. The first 2-3 weeks are the system's learning phase. Volume and quality stabilise from week 4 onwards.
Do I need to provide creative or videos?
The best results come from business-specific content. We help script and give directions on how to film. This content is typically filmed once in batches and can be repurposed many times across campaigns.
What's the minimum commitment?
We recommend 3 months minimum to give the system enough data to optimise properly. After the initial period, the service continues month to month with a 30-day notice period for cancellation.
Will you work with my competitors?
No. Geographic and service-category exclusivity is built into every service agreement. Once you sign, your direct competitors in your service area cannot use the same system. This protects your investment and gives you a real competitive advantage.
Why Meta ads instead of Google?
Meta ads work best for building a flow of trust because the platform is designed for content distribution. We can put you in front of potential customers before they even become problem-aware, warming them up over weeks. Google ads can be layered in with an expansion of ad budget once this trust and recognition is built.

Ready to make leads predictable?

Book a 15-minute call. We'll walk you through how the system would work for your specific business, show you the actual numbers, and tell you honestly whether it's a good fit.

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